Seasonal Bubble Tea Menu Guide

Adding seasonal flavours to your bubble tea menu is a great way to capitalise on different holidays and events throughout the year. Maintaining a current and relevant theme ensures you are meeting the ever changing demands of consumers in different seasons. And it is not just flavours. Some seasons call for entirely different drinks! For example, hot drinks in winter vs cool, refreshing drinks in summer. Making sure your menu is fit for the season is crucial in ensuring consistent sales year round! Follow this seasonal bubble tea flavour guide to help you design your next bubble tea menu!
Winter Bubble Tea
Let's start with Winter, which, in the UK, can last quite a while. In winter, the first thing to note is that the weather calls for more warm and hearty drinks. Bubble tea, particularly classic milk tea style, is great hot or cold, so definitely consider adding some hot variations to your menu throughout these cold months.
Winter is also synonymous with Christmas, arguably the biggest holiday of the year. The month of December poses a huge opportunity to shop owners, with customers looking for festive-themed treats and happy to spend their money for a fun Christmas experience. With this being the case, ensuring your bubble tea menu is up to date with Christmas themed drinks is crucial to capitalise on this opportunity. Flavours like eggnog, cinnamon, pumpkin, chocolate and even mint (candy cane) are great ideas for bubble tea flavours or toppings to spruce up your selection. Do not miss out on the opportunities that come at Christmas. For a deeper dive into ideas for Christmas, check our our blog on how to add some Christmas flair to your menu!

Spring Bubble Tea
As the seasons change, so do consumer demands. Spring is when we start to feel the weather shift and get slightly warmer before summer. Spring is also known for its' floral essence and a fresh, crispness in the air. With this comes some great drink ideas. Consider floral flavours such as lavender, matcha and jasmine.
You'll also want to prepare yourselves for Easter, the main holiday in Spring. Create colourful, pastel drinks and introduce chocolate flavoured teas to give your menu an Easter theme. Use the Easter bunny and Easter eggs in your visuals on social media and in-store to further create the holiday-feel.

Summer Bubble Tea
Summertime means the sun is finally out! Bubble tea tends to explode in popularity in the Summer months, particularly around the two May Bank Holidays. With so much sun and happiness in the air, boba shops experience huge peaks in demand. The key tips for Summer is to make sure you are stocked and prepared to meet all of this increased demand. Aside from this, ensure you fill your menu with fruity, refreshing and light bubble teas. Utilise tropical flavours such as watermelon, lychee, mango, and serve your bubble teas ice cold! A refreshing bubble tea is a huge attraction for customers in these hotter months.
Autumn / Fall Bubble Tea
Lastly, we have Autumn. As Summer wraps up and Autumn pulls around, customers start to enjoy more indulgent, hearty treats, especially once the sun finally disappears. Rich, cozy and autumnal flavours include pumpkin, chai, cinnamon, honey apple and more. Nutty flavours like hazelnut and pecan also increase in popularity in these months. Whilst the weather isn't always cold, this is the best time to start introducing those hot bubble tea options as temperatures start to drop before Winter.
When designing this menu, use autumnal colours like deep reds, oranges, browns and golds. This will help evoke the cozy and comforting autumnal feel that will draw customers into your store at this time of year. Be sure to check out our autumn bubble tea menu blog for a deeper look into how to tailor your menu to this season.
Conclusion
With so many holidays, temperature changes and themes spanning across all four seasons, it can be hard to constantly adjust your menu. However, by planning ahead and having ideas in mind for all occasions, you can be sure to capitalise on the ever changing demand of your customers. Update your menu throughout the seasons and watch as your demand, and profits, soar! Now that you have read our seasonal bubble tea flavour guide, you are ready to do just that.