Franchise vs Independent Bubble Tea Shop

The two paths you can choose when starting your boba shop. It can be a difficult decision so in this post we explore them: Franchise vs Independent Boba Shop – which is for you?

In previous posts we covered the advantages of an independent bubble tea shop and taking the franchise route. Today, we are going to compare and contrast the two options and examine how you can decide which route might be for you. Franchise vs independent boba shops – how to decide.

If you're looking to build a business in the burgeoning bubble tea boom then this is a decision you will be making soon. Read on to spark some thoughts and maybe come to a conclusion about your boba future.

Franchise vs Independent Boba Shop

1 – Brand

When starting a business your brand is your lifeblood. It is what customers associate you with and it is how you stand out from the crowd. If you are passionate about a niche area of bubble tea or your own interpretation then the independent route, with the freedom to define your own brand, might be the way for you.

On the other hand, if you love the boba community and want to be part of building it in the UK then an established franchise is the way to go for you – instant brand recognition and the knowledge that you are part of something bigger than yourself.

2 – Pathway

Starting a new business can be a nerve-wracking experience. For complete newbies it may be easier to take the franchise route with the associated support that comes with it. If you are a more experienced entrepreneur then you may want to venture out on your own and forge your own path.

From starting your business to growing it, a franchise will be there to help you on your way but an independent operation will be more free to innovate and develop.

3 – Suppliers

On a similar theme to the pathway you take, the suppliers you use will be dependent on whether you go for a franchise vs an independent boba shop. Suppliers will be taken care of by your franchise if you take this route. Otherwise, as an independent owner and operator it will be on you to negotiate purchases.

If you are looking for the safety and security of consistency then the franchise may be for you. Alternatively, if you are looking to develop your own unique menu then the freedom of being independent may be more appealing.

4 – Menu

As a franchisee you will be serving the menu that your franchise provides to a large extent. Walk in to any McDonald's in the UK and you will find each to be a carbon copy of another. Consistency is key to franchises and if you would prefer to stick to what's known with the classics then definitely explore the franchise option.

If, however, you are a bubble tea rebel and want to create your own unique menu then independence is the way to go.

5 – Growth pathways

This will depend on what your vision for your bubble tea shop is. if you want to grow at a predictable and standard rate then a franchise is likely the right option. Franchises are usually well planned and have a deep understanding of the market. If you want more control over your growth then independence is the way to go.

Looking to start your bubble tea journey?

Contact Taipec today to see how we can help you. From staff training and equipment to supplies and business development support, Taipec is your trusted partner in all thing bubble tea.