How To Add Some Christmas Flair To Your Bubble Tea Menu

With the countdown to Christmas well and truly on, excitement is starting to build. Christmas is a time when many shops capitalise on festive cheer, offering seasonal menu items and promotions to increase in store foot traffic. This is true for bubble tea, with seasonal drinks becoming a huge hit in recent years. Christmas poses a great opportunity to add some popular drink iterations and themed recipes to your menu, increasing your sales and traction in this important period of the year. In this blog, we will discuss how to add some Christmas flair to your bubble tea menu!

Christmas-Themed Flavours and Ingredients

Over the years, several hearty flavours have become closely associated with Christmas. When developing festive drink ideas for your store, we would strongly suggest you consider some, if not all, of these flavours to make sure you create the jolly feel that your customers are looking for.

Pumpkin Spice: Pumpkin is a staple flavour for Autumn. From halloween right until Christmas, the smell of pumpkin draws in customers looking for a seasonal treat. It is no surprise that stores like Starbucks use pumpkin as a marketing ploy to increase business in Autumn and Winter months.

Cinnamon and Cloves: These spices capture the hearty, cozy feel of Christmas perfectly. Both are traditional ingredients for a range of Christmas desserts, and would be fantastic additions to any warm bubble tea drink.

Candy Cane: Perhaps the most recognisable Christmas decoration, candy canes would be a perfect topping or garnish for your seasonal drinks, helping to really evoke that festive feeling.

Chocolate: The last ingredient to mention is chocolate. A beloved flavour year round, chocolate is particularly great in colder months, when people are more inclined to go for a sweet and warm indulgence like hot chocolate.

Tips for Designing your Christmas Menu

Use Christmas Colours: RED AND GREEN! There is no colour combination more closely associated with the festive period than the classic red and green. Brand this on your menu and your marketing materials to give customers a clear indication that you have seasonal bubble tea specials!

Creative Naming: Using Christmas buzzwords in your seasonal drink names is a great way to increase customer intrigue. Names like “Ho Ho Hot Chocolate”, “Candy Cane Boba Bliss”, “Santa's Surprise” are creative and playful names that are bound to excite your customers. Christmas is a joyful time and a lot of people will buy products just to get their Christmas kicks for the day, so make sure to play into this!

Visual Design: We've already talked about red and green, but there are several more options for those looking to theme their menu, or even entire store. Use easily recognisable Christmas icons like Santa, Santa's Hat, Elves, Jingle Bells, Christmas Trees and Candy Canes. Creating a “Christmassy” in store environment can do just as much to attract customers as offering themed drinks. Depending on your budget and free time, designing your store windows and interior to fit the season is a great marketing tactic.

Hot Drinks: Christmas is a cold time of the year (at least in the UK!), so hot drinks are super popular! Many bubble tea store owners are not aware that hot bubble tea is a simple and delicious variation. Drinks like traditional milk tea are just as good when served warm, and can be much more appealing in these frosty months. Additionally, flavours, like cinnamon, chocolate and pumpkin, lend themselves perfectly to warm drinks. Consumers will love the idea of a toasty bubble tea to warm up after a long day in the cold!

Marketing your Christmas Menu

In-Store Promotions: Consider offering seasonal discounts or promotions (Like “Buy One Get One Free”) in-store. Advertise these deals on your store windows, as well as online through social media.

Social Media Campaigns: Channels like Instagram stories are great ways to promote short-term offers and drive up excitement. Additionally, using hashtags and other engagement tactics to promote sharing can help to push your posts and deals to a wider audience.

Thanks for reading our guide. Hopefully these ideas have inspired you, and you have a better idea on how to add some Christmas flair to your bubble tea menu! It is a joyful time of the year, and people tend to be willing to spend a lot more on indulgent treats like bubble tea, so make sure to capitalise by catering your offerings to this amazing holiday.

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