How to Attract Corporate Clients for Bubble Tea

Marketing tactics tend to differ depending on the target audience. For bubble tea shops, Marketing is usually aimed directly at individual consumers via methods such as social media and in-store promotions. However, for bubble tea shops looking to grow and find business in new channels, corporate clients can be a tempting proposition. Marketing to corporate clients requires a significantly different approach and focus. This blog will walk you through strategic marketing tactics for bubble tea shops, teaching you how to attract business from corporate clients!

Understanding Corporate Client Needs

Corporate clients for bubble tea typically require catering for large groups or businesses. As a result, quantities and prices are much higher. Corporate clients look for vendors to be reliable, efficient and capable of catering for large groups. As such, it is crucial that any bubble tea store looking to win corporate business is aware of these expectations and is ready to deliver this level of service. You will likely need to buy larger batches of ingredients in advance to prevent shortages while assigning an adequate number of well-trained staff to the event. If the event is taking place in-store, make sure you are charging a fee that matches or exceeds your average daily revenue, otherwise it may not be worth your time!

Networking with Local Businesses

The first step in positioning your bubble tea store to take on corporate clients is building your network. By connecting with local business owners or participating in business expos and events, you can meet important decision makers. A great way to stand out and gain attention at events is to offer free samples, allowing you to show off the quality of your products, whilst facilitating natural conversations.

LinkedIn Marketing and Networking

Social media is a crucial avenue for promoting the catering leg of your bubble tea business. Targeted ads on Instagram and Facebook can be extremely useful as it helps to ensure the right kind of people and businesses are seeing your work. LinkedIn is a particularly important platform, as it facilitates business conversations and helps expand your network. This is a great place to advertise your services, but also to reach out and connect with people you think could benefit from working with you!

Corporate Events & Sampling

Ultimately, if your goal is to cater corporate events, it may be beneficial to offer your services for a significantly marked-down (or even free) price. This gives you the opportunity to show what you can do, build your portfolio of catering work, and connect with people from various businesses in attendance. One successful event can provide you with countless connections and links for future business! Refresh attendees with a range of delicious bubble tea options, and capitalise on the opportunity to display your brand materials and build awareness.

Direct Marketing

Another timeless method of marketing to a specific type of customer is direct marketing through brochures and flyers. Offer introductory discounts and show off previous testimonials on these materials, and send them to local offices and businesses! The results from this type of outreach are often less immediately visible, but building brand recognition and planting yourself in potential partners' minds can only help you in the long run.

Conclusion

Catering is an exciting new business route for bubble tea stores to take, especially when looking to expand their services and win business on new fronts. Corporate offices are a great target for catering business as they regularly host events, socials, fundraisers and more. Having read this blog, you now know how to attract these corporate clients to your bubble tea services by using these marketing techniques!