How to Differentiate your Bubble Tea Store

 

Competition within the Bubble Tea market at the moment is rife, and it is more important than ever to ensure that you are differentiating and offering unique selling points to your customers. Therefore, we have come up with this list of ideas that can help your store to stand out amongst the crowd.

 

Adding a wider variety of products is a great way to attract more customers and appeal to a more diverse consumer base. Lately, we have seen bubble tea stores introducing desserts and snack options to expand their appeal. Adding products that complement bubble tea is ideal, as they can be sold both as an addition to a tea order, or simply on their own. To that end, here are a few ideas for desserts or snacks that could be easily added to your menu!

 

Mochi:

Mochi is a traditional treat made from glutinous rice, which forms a chewy and doughy ball. The possibilities for mochi are endless, with hundreds of fillings and flavours available to try. Classic favourites include fruity mochi, such as mango or strawberry. Other popular flavours incorporate Taiwanese speciality ingredients, such as red bean, taro, sesame and even peanut. 

Mochi makes the ultimate bubble tea pairing, and you can even find both green tea and boba milk tea-flavoured mochi! Our vast selection of mochi flavours can be found on our website. These can be purchased in easy-to-open display boxes that can be brought straight to the counter to boost point-of-sale purchases. Displaying them in this way is a great way to increase the product's visibility and encourage customers into trying this new item. Alternatively, we also sell bags of smaller mochi, which are great if you are looking to give your customers multiple size options, or sell in bulk.

 

Bubble Waffles:

The bubble waffle craze has been seen in many viral TikTok and Instagram videos over the past few months, and its popularity is only growing. Quite literally born of a fusion of bubble tea and waffle desserts, bubble waffles are a great way to attract new and returning customers to your store.

The huge benefit to these is that they fit perfectly with the theme of customisation in bubble tea stores. This is because they can be easily personalised with whichever different fillings and toppings a customer might desire. Not only that, but toppings such as tapioca balls and popping boba pair perfectly with bubble waffles. Using these toppings is another way for you to link this dessert to your pre-existing bubble tea offerings.

 

Shaved Ice:

Our last, but most exciting suggestion is to introduce shaved ice to your store. This traditional asian delicacy is made by shaving ice into a fluffy, snowy textured dessert. Nowadays, due to the quality of shaved ice machinery available, it is extremely easy and effortless to create. Just as with bubble waffles, all of the standard bubble tea toppings that you already stock will be perfect customisation options for shaved ice. This provides a link between the many offerings in your store, and helps to lower the barrier to entry in introducing this new concept.

Another huge benefit is that, whilst some customers may never have heard of shaved ice, its similarity to ice cream makes it an easy sell. The range of flavour possibilities will allow you to reach different consumers. Red bean and matcha are much-loved Taiwanese classics, but more recognisable and simplistic flavours like Oreo or strawberry can be easily created to appeal to a different and wider demographic.

If you are interested in bringing this product to your store, check out our shaved ice machine! Taipec's shaved ice machine is very user-friendly, offering both a manual and an automatic function. Additionally, it is designed to allow you to easily adjust the thickness of the ice. After watching our instructional tutorial video, you’ll get the hang of it in no time!

Hopefully, you can see the benefit to be had by expanding your product range in-store! All three of these suggestions can be brought in with relative ease and could bring a new wave of excitement in the local area for your store. Be sure to promote using social media to alert your customers of these new items!