Boba Shop Marketing – 5 Top Tips

So you've decided to open a Boba Shop. How do you stand out from the crowd?

There are a wide number of things you need to consider when opening a bubble tea shop. From location and staff to equipment and training; it can feel like a balancing act! Today we are going to look at another important aspect, boba shop marketing.

To help you through the process of opening a boba shop we have written a number of posts to help you make the best decisions:

Boba Shop Marketing – 5 Top Tips

1 – Bright Colours

The bright colours of fruity bubble tea is one of the main reasons for its popularity. Being bright and beautiful is universally appealing and your boba shop marketing should make the most of this. When choosing a colour scheme try choosing complementary colours to maximise the visual appeal.

Also scout out the other shops in the area, make sure you stand out from the crowd!

2 – Simple Catchy Name

Starbucks, McDonald's, Pret. Apart from being very tasty, all three have a simple catchy name and instant brand recognition. When choosing a name for your boba shop bear in mind that it will be on all of your branded and promotional materials.

We decided on a simple test for your boba shop name. Imagine the following conversation and judge whether the name is simple, catchy, appealing, and rolls off the tongue:

Friend 1: “Where should we meet?”

Friend 2: “How about [Your Boba Shop Name]? That new bubble tea place?”

Friend 3: “Sounds great to me!”

3 – Distinctive Style

Being distinct is an absolute must. Your boba shop marketing should tell the world what makes you, you. Think about what your unique selling point (USP) is. Once you have decided on your take on a boba shop, make sure that this distinctive style is reflected in every aspect of your shop.

4 – Social Media Presence

We have already covered the prominence of boba tea on social media (twice!) so it should be no surprise that this is on our list. Building a social media presence will be key to getting the word out about your boba shop and bringing in new customers.

Social media is a great place to share ideas, meet new people, and keep your bubble tea shop popular in the local area.

5 – Form Partnerships

Bubble tea is hugely popular with the younger generation and this is set to grow in the coming years. This is a great opportunity to form partnerships with local groups to bring in new customers and make your boba shop the place to be.

Some groups to explore partnerships with include:

  • University sports clubs and societies.
  • International student groups.
  • Local sports teams.
  • Business and networking groups.
  • Large employers in your area